High 5 Bread Town Visit

High 5 Bread Town Visit
30 April 2005

The Malaysian Institute of Management's Alumni (MIM Alumni) organised a visit to the world's first High 5 Bread Town - The Legacy of Bread, for its members on Saturday, 30 April 2005. Present at the visit were MIM's CEO, Mr S L Foo, MIM Alumni Vice President, Ms Patricia Leong, MIM alumni members, and staff members of MIM. Ms Patricia Leong briefly welcomed the group before inviting YBhg Dato' Jackson Tan, Group Managing Director of Silver Bird Group Bhd, to present his talk. With the aid of a slide presentation, Dato' Jackson Tan spoke on the background and how Silver Bird grew from its humble beginnings three decades ago until now, through effective brand management.

Patricia Leong presenting a souvenir to Dato' Jackson Tan after his talk.

An interesting display of various breads inside the Bread Town museum. Group photo taken at the end of the visit with Dato’ Jackson Tan.

A very fascinating tour of the bread town commenced soon after, led by Dato' Jackson Tan and a member of his staff. The group went through a number of galleries that showcased interesting facts on bread-making. The history of bread - from the Egyptians' era to modern times - was told in colourful murals and displays that gave the group a lively interactive experience. An 880 feet skywalk allowed MIM Alumni members to enjoy an overview of the finer points of bread-making using state-of-the-art technology. Towards the end of the tour, refreshments were served. MIM Alumni members ended up buying a great variety of Silver Bird products from the souvenir shop before leaving the bread town, concluding an unforgettable visit.