Malaysian Institute of Management

FREE Seminar for MIM members brought to you by:

Online search-engine advertising
Find out why and how is it the most effective online-marketing channel today!
And how you can leverage it effectively (using Google AdWords as the case study reference)

7 February 2007
9:30a.m. - 12:00 noon
MIM Auditorium, Management House, 227 Jalan Ampang,
50450 Kuala Lumpur

This presentation-seminar shares with the audience about the rise and growth of search-engine advertising and how and why it is arguably the most effective online-marketing channel today. We will also be sharing some real case-studies on how SME's and multinationals have used search-engine advertising to grow their businesses, both for local and domestic markets.

We will also give a brief introduction to Google's AdWords advertising programmes - which is the most successful search-engine advertising programme today, and discuss the basics of setting up an on line search-engine advertising campaign (Note: this particular seminar does not cover advanced AdWords topics).

Learn about:

What is online search-engine advertising, and how does it work?
Do Malaysians use search-engines and if so, which ones and how often?
Using case study references, learn how search engine advertising applies not just to multinationals, but very much to SME's as well
How to leverage search-engine advertising to reach your domestic and global-export markets
The basics of setting up an online search-engine advertising campaign, using Google's AdWords advertising programme

This presentation-seminar is ideal for:

Marketing Division Heads / Executives, Sales Heads and Managers
SME Entrepreneurs and owners of their own business
eBusiness / eCommerce consultants who wish to expand their domain knowledge
In general:
- If you're currently using other online-marketing methods (e.g. banner ads, email flyers, etc) and want to consider doing online search-engine advertising.

About the speaker:

Hanson Toh is the Google Country Consultant for Malaysia, appointed by Google Inc. He has been a management consultant and an industry executive in the Internet and mobile-telecoms industry for several years, in various capacities and functional roles including management consulting, sales & marketing, technology advisory as well as advising on M&A opportunities.

In his past experience, he has worked with various multinationals and SME corporations to capitalise on opportunities resulting from the growth of the Internet, including User-generated Content, VoIP technologies, Online-gaming and other broadband-related applications. His working experiences include working with DiGi Telecommunications, Deloitte Consulting, Maxis Communications, British Telecom (UK), Quantum Capital Partners (UK) and Honeywell International (Singapore).

Hanson is an MBA holder from The Said Business School, University of Oxford. He also has an undergraduate-honours degree in Mechanical Engineering from The University of Warwick.

Fees:
MIM Members (Free)
Non- Members (RM45.00)

MIM corporate members are limited to 2 seats, additional seats at RM15.00 per person. Please register early to avoid disappointment. For non-members, please register and pay before the talk, otherwise your name will be placed under reserved list. Fees paid will be non-refundable or non-transferable in the event that you fail to attend the talk. However, you are entitled to send a substitute for the talk.

Registration starts at 8:30 a.m. onwards. Light refreshments will be served from 8:30 a.m. to 9:30 a.m.