Stay Relevant, Be Competent and Resilient

Released by: MIM Management Magazine
Date: Oct-Dec 2006

You don't have to be a renowned management guru to realise that the world is changing rapidly with advances in information and communication technology (ICT) and the impact of globalisation. Regardless of industry or line of work, we have to stay relevant, be competent and purposeful in order for us to survive - let alone thrive - in this new era.

Flattened World - A New Playing Field

There is no other way one can stay relevant except by continuously developing and enhancing one's own competency in response and adapting to the changing needs of our times. We are now faced with a new playing field where we can now have access, through ICT technology, to more people in more places in more days and in more ways than ever before as aptly described by Pulitzer Prize-winning author and New York Times columnist Thomas Friedman's concept of a "flattened world". This ubiquitous Web-enabled phenomenon while threatening traditional ways of doing business has created a window of opportunities for new players who can see the `paradigm shift'. For when the paradigm shifts, everyone goes back to zero and has to start and compete on equal footing. Past success therefore does not guarantee future success for both organisation and individual if they do not keep themselves relevant through being distinctively competent in what they excel in.

For entrepreneurial companies and individuals they will as always be looking for the breaks in terms of new business models and value innovation as described by W.Chan Kim and Renee Maubornge in their book, the Blue Ocean Strategy. For examples, we now see on-line ticketing and budget airlines have become fashionable as business transactions can be sealed at the click of a mouse. Decision makers are unflinchingly out-sourcing jobs to lower-cost countries. Innovation and advances in technology continuously allow people to find new ways to do various tasks, routinely replacing both skilled and unskilled workers in every corner of the world. Globalisation has brought new opportunities to the quick footed but spells utter disaster for the laggards. The writing is on the wall, if you are not quick footed and competent enough to stay relevant for the future, you are definitely going to be left behind.

In this rapidly evolving environment, both organisations and their managers have to continually take stock, assess the situation and re-invent themselves. As managers there are a few simple questions we have to ask ourselves: Where are we heading? How do we keep up? What are we worth? Are we still effective, competent and relevant to deal with the demand of today business and professional world?

Competency Defined

A quick check with a few dictionaries will show that `competency' refers to

  • Having the necessary skill, knowledge, experience to do something successfully
  • Having the capacity to function or develop in a particular way

Management textbooks on the other hand will identify six specific competencies - starting with self management competency, communication competency, functional management competency, teamwork competency, strategic planning and execution competency, industry and global awareness competency.

In their paper The Core Competence of the Corporation, C. K. Prahalad and Gary Hamel describe core competency as "an area of specialised expertise that is the result of harmonising complex streams of technology and work activity". For organisation and individual to be resilient, both organisational capability and individual competency need to be continuously developed, enhanced and expanded so that they remain relevant and competitive in the business they are in.

Time Is Short - Optimise Your Career

The up and coming manager has to reflect on a number of things in order to better grasp the current situation and strategise a plan to move forward (and upward). Assuming that an individual enters the job market immediately after completion of his tertiary education at the tender age if between 20 years to 22 years, the individual will have, on average, approximately 35 working years before retirement at say 55 or 56 years old. In terms of wealth creation and life career development, the 35 years career and time journey is not very long, and the up-and-coming manager ought to identify what he or she hopes to achieve within this short time span before he or she retires.

Let us assume that one expects to be financially independent before retirement. This would imply that one would need a certain level of necessary tertiary education and or a job discipline and competency in order to secure a job which commands a respectable salary in one's career or at least to gain a secure foothold in the climb up the corporate ladder or one's own business.

But we must remember that the significant investment we place in tertiary education is not the end of the journey - in fact it is merely the beginning. Competency today is no longer about how many distinctions you've scored in your exams but about whether you have the passion, knowledge, skills and are able to continuously learn new things and be reasonably good at it to meet with the competency requirement of your jobs and career advancement.

The Peter's Principle of Competency

Consider the Peter's Principle, coined by Dr Lawrence J Peter in 1968, which says, "in a hierarchy every employee tends to rise to his level of incompetence." Within a hierarchical organisation we will all be eventually promoted to the highest level that we are capable to operate competently. However, after this point, further promotion will only result in the manager occupying a position where he may become incompetent in carrying out tasks required of him and would need to be trained and developed further otherwise he would be ineffectual.

Competency, as far as the Malaysian Institute of Management is concerned, is about continuously trying to push up one's level of personal competency so that the up-and-coming manager will continuously be competent and relevant as he or she moves through his or her career journey which will become a "road most traveled". Within the 35-year career progression of a professional manager, it is important that the high performance and high potential manager stay competent at every level that he or she may be promoted to.

The Managerial Growth Competency Matrix


The above chart illustrates the Managerial Growth Competency Model - all employees and managers will, over the years, eventually be promoted through the ranks to a level where he or she can no longer progress due to their incompetence. The "Eagles" are the high flyers who are the high performance-high potential individuals who soar up the corporate ladder due to their self-management competency, astute business and managerial acumen, strategic foresight and execution capability, ability to learn, adapt, execute and take on new tasks and responsibilities. The "Falcons, Hawks and Pigeons" are used to describe the different levels of managers who will progress in the organisation hierarchy as they travel though their life career journey. The "Sparrows", on the other hand, are destined to remain in the sub-manager level for the rest of their careers.

Most up and coming managers will attempt to follow the path of the "Falcons" as that would be the most normal and healthy progression curve in the chart - a gradual and steady rise through the ranks to the highest level of management before the end of one's career through continuous professional development and life long learning.

Time Span of Work Complexity

All jobs and tasks come with certain a time spans in which the tasks at hand are expected to be planned and completed. Factory floor workers strive to finish batches of work within the day. Unit manager schedules production work for the coming weeks. The General manager look at projects and work which has a two to four years time span and the CEO or Managing Director would be looking into the time horizon of more than four years in his planning approach.


The chart above shows the Time Span Complexity Scale of Managerial work. Workers at Level 1 plan their work within shorter periods, which may range from an hour-to-hour basis, day-to-day up to a week-to-week plan. For instance, operators may work out the best way to get their work at the assembly line within their shift. The time span for Level 2 and Level 3 supervisors and managers are longer and more complicated. They will work on the tasks which have longer time span and hence involve greater uncertainty and complexity.

The CEOs or MDs are the Level 5 managers will be conceptualizing plans for the whole company from between four to six years into the future. These managers are the ones who will have to look at long term strategic direction and build capacity for future sustainability of the business. They will also be concerned about future trends, threats and opportunities that will appear on the horizon.

Holistic Management Competency

Competency training and development for potential managers will also have to consider the operating level of the worker. These different levels will determine the amount and degree of interaction the up and coming manager will have to master. At the primary level the worker must be concerned with the development and acquisition of self-competency. This is the pursuit of personal mastery level where the worker learns to deal with his own work knowledge, skills, needs, wants, ambitions, aspirations, fears, concerns, motivation and self confidence.

This then expands to dealing with colleagues within the working unit (Intra-Group Management) and then within the department (Inter-Group Management) moving to Functional Management and onwards. Competency in dealing and managing expands further to the whole organisation, between organisations in the industry and eventually operating at the global level.


The real challenge and task is to recruit and develop people to achieve mastery and competency at every level of management to be high achievers and performers.

Life-Long Learning (LLL) and Continuing Professional Development (CPD) have become buzzwords in today's global economy. Just like the ubiquitous MBA, LLL and CPD are fast becoming accepted learning and development pursuits and tools for the aspiring manager to help in his or her climb up the corporate ladder.

Human Resource departments in major companies all over the world are constantly enrolling their staff in courses, seminars and classes to better develop their human capital.

And the subjects that are learnt cover a myriad of areas related to their work, the operation of the organisation or the much larger needs of industry and globalisation.

Education should not be regarded as a one-off affair - learning, relearning and even unlearning is a life-long process in both our personal lives as well as in our careers. For instance, managers who have not learnt to use personal computers and the current communication technologies would find themselves unable to keep up with their peers and their subordinates as the latter become more productive, connected and informed.

It should come as little surprise that many are taking up Mandarin classes as the burgeoning Chinese economy attracts businesses of all kinds to its shores. Not only is the global workforce becoming increasingly bilingual or trilingual, it is also embracing new technology. The stakes are higher for managers as they must also make themselves familiar with new skills and know-how to better manage and sell their respective organisations to the world. The General Managers and Managing Directors of tomorrow must be well versed with every facet of the organisation from strategic planning to marketing and finance to human resource and ICT. Only then can each component work with the other and drive the organisation towards excellence and sustainable high performance.

The Competent Manager and the Ideal Future Manager

Many confuse the possession of an MBA as a stamp of quality, a signal to current and prospective employers that the holder of the post-graduate qualification is a "competent manager". This is a common fallacy.

The MBA does not indicate high competency in management but it does indicate that the holder of this piece of paper is capable of acquiring knowledge to get the job done. Only when the MBA is coupled with the right attitude towards work and its challenges, then can we say that we have the makings of a Competent Manager.

Knowledge acquisition and behaviour performance are obvious ingredients of today's Competent Manager. Some individuals upon being promoted remain first line managers all their lives due to the fact that they do not display any inclination to learn and discover more despite being good at what they currently do.

On the other hand we sometimes find unique individuals continuously promoted through rank and file to achieve the pinnacle of the careers with many more years to spare before retirement. It is these same individuals who are even retained, on contractual basis after retirement, to continue running or advising the company. Not only have they much knowledge to impart, they are also capable of acquiring more knowledge despite moving up to the highest levels of management.

It is important that management realises that an important segment of its business is the retention and development of its human capital. Human capital development should not be seen as an unnecessary cost but as an investment for the future. Ignoring this fact will only result in the organisation and its individual managers becoming stagnant and eventually all together irrelevant.

Assessment for Managership Competency

In closing, there are several ways in which managership (management leadership) competency can be assessed and measured. The Malaysian Institute of Management advocates a five-point Managership Competency Assessment Model as follows:

First Assessment - Recognized Prior Learning or Work-based Learning

This is mainly an assessment of the prior learning and experience of the manager acquired over the career journey and the roles that the manager has fulfilled and performed. This would also include both academic accomplishments and job achievements that the managers has achieved prior to the assessment.

Second Assessment - Managership Competency Profiling

The manager is subject to a series of self reporting written competency assessment tools such as the Harrison Assessment Competency Profiling on-line tool to assess the competency of managers at each level of their management stratum.

Third Assessment - Presentation of Case Studies

The presentation and analysis of the various case studies would determine the thinking and management ability of the manager in a real life situation. This will help and support the assessment of the individual manager at their effective operating level of management.

Fourth Assessment - Assessment by Immediate Superior or Manager

In this assessment, the immediate manager or supervisor of the manager under examination is required to assess and provide a subjective analysis of the latter's managerial aptitude and performance in their workplace

Fifth Assessment - Panel Viva / Experts Interview

This assessment would involve a panel of very experienced managers and management experts interviewing the manager candidate and having a dialogue and examination of the experience and actual performance of the manager to determine the professional competence of the manager. When all the complete assessment process have been satisfactorily completed, certification of managership competency will then be bestowed on the manager as a competent and Certified Professional Manager

In conclusion, the globalised world is accelerating change very rapidly and manager's learning and competency must change faster than the rate of change. Workplace productivity, optimization and retention of talent must take into account competency development and assessment to ensure people progressing and traveling on their "career road most traveled" will be well equipped to meet the challenges and demand of being a relevant and competent manager in the 21st Century.

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