Assertiveness Skills for Leaders

Course Introduction

Effective Communication is a combination  of knowing WHAT to say, HOW to say and WHEN to say it. Individuals who have successfully combined these three skills go through their daily tasks with ease in today’s competitive business environment because they know how to respond appropriately to day to day challenges. Those who do not, continue to struggle and become ineffective.


Leaders  in organisations  communicate  daily with subordinates, colleagues, customers, suppliers, bosses, stakeholders, in meetings, doing presentations or selling products both face-to-face and over the phone. Each  of  these communication   processes  results in an ‘OUTCOME’,  which leads to something  that gets done either for the leader, for the other person(s), or for the mutual benefit of both. However, it is not just WHAT (outcome)  is achieved, but more importantly it is HOW it’s (outcome) achieved.

Some leaders are too passive. Other leaders are aggressive. In both cases, no effective communication takes place.

Whether  your behaviour  is unassertive  (passive)  or overassertive (aggressive), it is possible to change if you know the ‘HOW’ to be assertive. This programme focuses on developing the skills of ‘HOW’ to be an assertive leader and enable you to influence others effectively and lead them for results.

•  Managers, New and Emerging Managers

  • Identify the importance of assertiveness skills for leaders
  • Be able to communicate  and relate effectively  with others by Identifying  the rights and responsibilities of positive, powerful and assertive communication
  • Understand and avoid poor communication strategies and apply remedies to improve your communication at work
  • Be a  better listener to your own needs and that of your team members
  • Minimise passive, defensive and aggressive reactions
  • Experience increased work effectiveness and productivity
  • Take more in control of your daily activities.
  • Lectures
  • Interactive discussions
  • Case studies
  • Role plays
  • Debriefing sessions
  • Different type of leadership styles
  • The new challenges confronting leaders
  • Assessing your leadership strengths and weaknesses
  • Strengthening my interpersonal communication style
  • External influences on my behaviour
  • Overcoming obstacles to assertive behaviour
  • Difference between passive, assertive and aggressive behaviour
  • Assertive, persuasive and positive communication
  • Building assertive relationship at work
  • Giving and receiving feedback assertively
  • Nonverbal assertiveness – posture, gestures, eye contact
  • Using assertive and positive language
  • Resolving conflict assertively
  • Assertive negotiation skills
  • Handling performance problems assertively
  • Replacing old habits with assertiveness
  • Moving from defeating (negative) to positive ways of thinking
  • Personal “Assertiveness Leadership Action Plan”