Design Thinking for Managers

Course Introduction

“Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user (the customer). A design mindset is not problem-focused, it’s solution focused, and action oriented. It involves both analysis and imagination.”

In this course, you will be learning a powerful complex problem solving framework known as Design Thinking and a new approach to Business Innovation based on insights and understanding of human needs.

The 2-days workshop will guide participants through the process of design thinking and innovation, and will cover topics such as user empathy, rapid prototyping and user testing. It is suitable for individuals or teams who manage or are engaged in innovation processes, whilst holding strategic and operational responsibilities.

  • Managers and leaders who want to learn a new approach to complex problem solving.

You will learn the principles, process and methods of Design Thinking and new ways of looking at problems and finding solutions. This new design approach to Innovation will enrich your organization with greater knowledge and skills for the future. Specifically, you will:
• Understand and use Design Thinking as a methodology for complex problem solving and innovation inspired by people
• Develop an ability to see problems from new perspectives
• Understand the Principles and Process of Design Thinking
• Understand the Principles of Innovation and develop strategy for organizational innovation
• Develop Creative Confidence as a Design Thinker in an organization

Our approach in design thinking is:
1. Diagnose the thinking capability
2. Design and deliver – ‘ Real life scenario’ experiential or problem base learning

(Design Thinking Debriefing, Practice Tools & Practice Redesigning a User experience)

Day 1
Preparing the Mindset:
Fixed versus Growth Mindset to look for opportunities
• Activity : Walk through the thinking process: Divergent & Convergent
– Linear method in problem solving
– Design method
– The Thinking Process in Solving a Problem – the thinking mode
• Mindset + Method = Design Thinking
– What is design thinking? The Design Framework
– The Success stories
• Workshop Practice
– Designer’s Mindset or Traits in solving a problem

• Assess Your Effectiveness in Thinking about issues
– Thinking Style Inventory – Your preference in problem solving
– Capability gaps in the 7 behavioral capability

Framing and Reframing the business mind
• What is Business All About? The VUCA environment & challenges
– Business & Technology – Business Driven versus Design Driven
– Sense Intent – Where to play? What to offer? How to Win?
• Types of innovation trend in to – days business – ‘ where to explore
for growth and sustainability

Visualization Workshop 1-
(Identify a topic area in current situation – look for innovation opportunities)

• The Sense Intent Mindset: Sensibility of a designer
Visualization Workshop 1 ( Identify a topic area – look for innovation
opportunities – define the content & context to study trends around
the topic area

Workshop practice: Observe & Research methods – Target User
Workshop practice: Define the point of view – frame insights
Workshop practice: Ideate
• Using ECRS tools or SCAMPER in brainstorming ideas and rapid
solutions – through agile learning
• Viability for a Business Outcome – Getting to scale

Day 2
• Core Principles of Design Thinking Philosophy

Workshop practice 2
• Design Thinking a User Centered approach to Innovative Solutions

• Identify topic areas: Where to start – Look for opportunities
• Identify the Target User – 3 BQ, the Job to be Done
• Stakeholder map
• The Job to Be Done Framework to discover:

Workshop 3: Concept development – Ideate
• The Feasibility of solutions in delivering the needs ( Screen & Filter
• Concept development & frame solution
• Build prototype
• Test and Validate
• Tool: The Stage Gate – the funnel process
• The Viability: Meeting the Business Objectives & KPIs ( Execution)
• Activity: User Engagement – ‘ A Gift Giving Practice’
• Define the Job to Be Done’