Digital Marketing Strategies



Course Introduction

As the growth in technology is on a rapid base, marketers are constantly on a loop with new digital trends that is required to help business flourish. Marketers have started to do both inbound and outbound channel marketing. This has given birth to digital marketing paradigm, where marketers own the budgets for paid, earned and owned media; generated leads and assisted in cross-sell and up-sell. Digital Marketing has reached a stage, where we begin to see a degree of maturity in multichannel campaign management.

• Entrepreneurs
• CEO/ Directors and
• Corporates / Professionals
• Social Activists / Non- Profits & NGO
• Brand Marketers & PR Experts
• HR Experts
• Business Development Managers
• Business Consultants
• Students

• Understanding the world of digital media
• Managing Online Reputation professionally.
• Discovering Online Behaviors
• Understanding psychographical digital activities
• Pros and cons on being active on social media
• Framing up corporate approaches through social media
• Knowledge on employment branding through social media

• Presentation/lecture/data sharing
• Case study
• Personal interaction
• Practical Assessments
• Digital statistic and recommendation

UNDERSTANDING THE WORLD OF DIGITAL MEDIA
• Understanding the roles of each digital platforms
• Dos and Don’ts in Digital Media
• The world of Social Media & Mobile Marketing
• Engaging the tech savvy audience via online tools
• Understanding the local and international market on social media
• How to maximize the use of Digital Media in corporate world
• Case studies

PLANNING AND DEVELOPING A STRATEGY
• The Impact of Digital Marketing in Brands
• Planning a Digital Marketing Campaign
• Developing a Campaign Strategy
• SWOT Analysis
• Audience Insights
• Strategic Social Media Planning
• Planning Accurate Campaign Outcomes & KPIs
• Analyze & Understand Consumer Online & Buying Behavior

BRANDING AND DIGITAL MARKETING
• What is the difference between Brand & Branding
• What is the current trend?
• Managing Online Reputation
• Pull & Push Branding Strategy
• Creating Brand DNA & Promise
• Search Engine Optimization
• Data Management: Utilisation of tools for tracking, monitoring and reporting data.
• Content Management: Content, Credibility and Community
• Strategic Planning & Media Channels: Social Media
• Audience Profiling & Engagement
• Hashtag Strategy
• Customer Management & PR

CONTENT MARKETING AND ENGAGEMENT
• What is Content Marketing
• Branded Content Strategy
• Developing Engaging Content
• Developing Brand Awareness Campaign
• The Merge of Traditional & Digital Media
• Crisis Management
• Budget Planning & ROI Measurement
• Digital Marketing Formulas ( CPM, CPA, PPC, CPC)