Today’s dynamic business environment demands that Marketing Managers, Brand Managers and product planners ensure that the strategic marketing management of their products and services are aligned well with the overall vision of their organisations, provide profitable competitive advantage and executable tactical solutions for growth and prosperity of their businesses.
Today’s marketers need to be the driving force for change in creating lasting competitive advantage, enduring brands and delivering unforgettable customer experiences. This programme emphasises deep understanding and sensible business environmental analysis focusing of the dynamic business environment of customers and competitors. You will then learn how to develop competitive strategies that are grounded on delivering sustainable and differentiated competitive advantage to your targeted customers.
Concepts that are presented will be linked to case studies of best practice companies both foreign and local. Individual and group exercises will stimulate learning and maximise the understanding and skills development of this programme.