It’s strange to think that Kodak was once dominant in the photographic industry and that Nokia was the world’s largest manufacturer of mobile phones….The list of fallen giants goes on. Such companies are brilliant examples of how even the strongest and most successful organisations can fall to its knees, and often because they’re unable to make the necessary changes to ensure survival. Whether its upgrades to technology, process, structure or culture, why do organisations so often lose their way? One critical factor is that they fail to manage the people side of change. No matter how good a piece of technology or efficient a new process, its successful implementation depends on buy in from those employees directly impacted by it. If their reaction is one of resistance, the consequences could be a delayed and more costly implementation – or even a failure to be implemented at all. With its focus on managing the human aspect of corporate culture, Change Management is a critical concept for organisations in this rapidly evolving world.