Do you want to present yourself and your business in the best light? Are you working for an organisation struggling with digital transformation? Things have to change to compete in the digital economy. Without Social Media marketing, Search Engine Optimization and Ecommerce, companies are leaving profits on the table.Targeting the right audience is critical in online marketing campaigns. How can SMEs target a local audience in their region? In this talk we’ll discuss how leaders build a professional online presence, target the right market, measure their success online and increase their digital ROI.The highlight of this session will be a case study, showing hands-on experience to how a company adapt online, measures the success of its online campaigns and avoids common pitfalls.