The advent of globalisation and the k-economy has changed the business playing field, bringing with it a new set of rules and perspectives. In the Old Economy, assets were traditionally defined as something tangible like inventory, plant and machinery or property. However, the New Economy has changed the definition of assets. Assets no longer have to be tangibles. In fact, a review of the performance of Fortune 100 companies show that tangible assets make up a small percentage of their value. The bulk of their net worth resides in intangible assets like Intellectual Property (IP), Branding and Human Capital – as such, Malaysian companies can no longer protect their market share and maintain their competitive edge with old economy strategies.
Intellectual Property (IP) Management in Malaysia IP that is well-managed can be utilised as valuable commercial ammunition and advantage. For an organisation to survive in today’s fiercely competitive environment, it is imperative that it learns how to manage its IP Asset portfolio in order to strategically position its business and maximise value generation from its intangible assets.
This practical programme provides an understanding of IP rights and Intellectual Asset Management (IAM). It is aimed at developing management skills that cover the business, technical and legal fields and has been designed to assist participants to obtain comprehensive and practical knowledge and skills in managing their IP Portfolio.
Covering topics like IP Risk Management and Commercialisation of IP, this programme is a must for IP and legal managers and business owners alike.