Malaysian Management Review

MALAYSIAN MANAGEMENT REVIEW
Published twice a year by
Institute Pengurusan Malaysia (22978-D)
Malaysian Institute of Management

Chief Executive Officer
Dr Wilson Tay

Editorial Committee
Dato' Ng Tieh Chuan
Dr Barbara Tey
Sarina Chan
Barry Mark Westerhout

Contributors
Manuscripts and editorial correspondence relating to the regular issue of the journal should be addressed to The Chief Editor, Malaysian Management Review at the Head Office address.

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Copyright c 2006
Malaysian Institute of Management. All rights reserved. No part of this publication may be reproduced in any form without prior written permission from the publisher.

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A Journal of Institut Pengurusan Malaysia

KDN PP915/02/2009 (021856)

ISSN 0025-1348

www.mim.org.my

July - December 2009 Vol. 44 No. 2

MIM MALAYSIAN MANAGEMENT REVIEW (MMR) is the Malaysian Institute of official journal of the Malaysian Institute of Management. It is published twice a year, June and December. The Review is distributed free to members of the Institute and through subscription to individuals, educational institutions and corporate organisations, both local and abroad.

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CONTENTS

1 A SYNTHESIS MODEL OF MARKET ORIENTATION CONSTRUCTS TOWARDS BUILDING CUSTOMER VALUE
Wail Alhakimi and Rohaizat Baharun

15 IDENTIFY RECONSTRUCTION FOR PERFORMANCE: A PRE-MENTORING EXERCISE
Dr Shelen W. H. Ho

43 ISLAMIC MANAGEMENT: WHAT IS IT AND WHERE IS IT GOING?
Associate Professor Dr Rodrigue Fontaine

59 REVISITING THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND TRANSACTIONAL LEADERSHIP AND EMPLOYEE ATTITUDES: TRANSFORMATION OF GLCS PUT TO THE TEST
Nik Mutasim Nik Ab. Rahman, Baharu Kemat, Nordin Muhamad and Mohd Ezani Mat Hassan

69 TOWARDS A RECONSTRUCTION OF HOFSTEDE’S MASCUNILITY DIMENSION
Aida Idris