the streetwise marketer® Marketing Leadership Approaches They Don't Teach At Business School By John Madsen & Billy Tan Book Price RM 22.50 (MIM Members) RM 25.00 (Non-Members) - Buy Online: Terms and Conditions Cost of Postage and Handling Charges RM5.00 per copy (Peninsular Malaysia) RM10.00 per copy (East Malaysia) For overseas order/purchase, kindly contact MIM Bookstore at bookone@pd.jaring.my Delivery of books will be within three(3) working days after payment has been received. Published by: About the book What does it take to be a customer-savvy marketer who knows how to delight customers through efficient delivery and excellent service? To be someone who can lead, manage and motivate people in organisations to achieve business objectives? To remain as a person of integrity and values, even amidst an imperfect world wrought with less-than-favourable working conditions? the streetwise marketerr dispenses easily digestible doses of wisdom through its straightforward writing approach and avoidance of verbosity. It attempts to provide an all-in-one survival-marketing manual for those aspiring to be successful marketers and anyone who is keen to learn about the marketing discipline. The first section of the book introduces marketing approaches on policies, philosophies, attitudes, systems, roles and functions not formally taught in business schools. It provides an uninitiated marketer the adequate understanding of fundamental theoretical concepts. Similarly, the book is also filled with practical tips and specific examples on a range of important marketing processes and documentation, which are pertinent to the less experienced or under-socialised marketer. This book is sort of a `surrogate' mentor to marketing personnel who lack the opportunity to be personally mentored. Another appealing feature of this book is the use of ancient idioms interspersed through the book. Some of these idioms offer fascinating insights despite their simplicity of language; at the same time, these idioms capture the essence of what is being taught in a more meaningful way. the streetwise marketerr is a book written by two streetwise executives who have dedicated decades of their professional career to building up high-performing teams and excellent organisations. This book not only imparts head knowledge but also inspires heart knowledge. It aims to motivate readers from within while helping to unleash their hidden potential through pragmatic steps that have been successfully implemented by the authors. In short, it is a book with real insight for real people in a real world. About the authors John Madsen John Madsen (JM) is a man of considerable talents and drive. A Dane birth, JM as he is popularly known among his friends and colleagues, is more Asian than Danish by virtue of him spending more than 35 years in Asia working in top management positions in a number of leading multinationals. In his latest assignment, JM, as the Chief Executive Officer for the Zuellig-owned Interflour Group of Companies, oversaw the phenomenal growth of the Interflour group from a middle-sized Malaysian flour miller in 2001 to one of Asia's largest flour millers in 2004. JM has brought with him unique management philosophies that have benefited the teams and companies he led and managed during the past 35 years. In writing the streetwise marketerr, JM drew from his well international marketing experiences over 35 year period to give readers a clear view of what a successful marketer should be-streetwise, disciplined, committed for excellence and with the will to win. Billy Tan Co-author Billy Tan (BT) holds a degree in Computer Science from Monash University, Australia and has been involved in the ICT (Information and Communications Technology) industry since 1977. He started his career as a field engineer in mainframe computers in Australia before returning to Malaysia to work as a Customer Services Engineer. A committed and disciplined worker, BT moved up the corporate ranks over the years to become the General Manager- Systems and Methods for Consumer Products Division of the East Asiatic Company Berhad in 2000. Today, he is the General Manager-Systems and Methods Hap Seng Consolidated. The author and his co-author have kindly contributed the manuscript of this book to the publisher in order to make the book available to as many readers as possible at the lowest cost.