Effective Business Writing Skills



Course Introduction

This programme  emphasises on how to present written business correspondence  and reports in  a  straightforward,   no-nonsense manner  without sacrificing politeness  and courtesy.  Additionally, this programme provides models and patterns for writing business correspondence  that consistently  evokes positive  responses from readers, even when the message is bad news. Using the methods described,  will streamline  the business  writing process  and save valuable office time.

  • Managers, executives, officers and supervisors whose duties include internal and external written communications.
  • Improve your   skills   in   writing   clear,  concise  business correspondence.
  • Analyze authentic business correspondence and determine reader needs.
  • Develop reader-focused content designed to produce a positive response to all business messages.
  • Use a five-step situation analysis tool to ensure the right message is written the right way every time.
  • Write official business letters and conversational e-mail.
  • Analysis & application
  • Small group work
  • Individual exercises and assignments
  • Case studies

Business Writing: Background

  • Writing business messages for comment
  • Determining  reader SCOPE

Workshop: SCOPE Analysis

  • Analyzing authentic business correspondence
  • Presenting and discussing results

Approach: Direct or Indirect

  • Discovering three business writing tools
  • Structuring good news and bad news messages

Content: Reader Focus

  • Using three reader awareness techniques
  • Developing positive written content

Tone: Five Elements of Style

  • Developing appropriate tones for business messages
  • Ensuring sincerity, simplicity and courtesy

The ACT Attack: Using Business Writing Tools

  • Combining tools in a five-step process
  • Analyzing situations and developing documents

E-mail: Objectivity & Courtesy

  • Managing emotional responses
  • Focusing on facts and defecting blame

Workshop: Business Writing  Case Studies

  • Designing business correspondence
  • Presenting and discussing group projects