Sales Engagement Tools and Techniques



Course Introduction

The idea of formalizing a sales engagement process might sound rigid to some sales managers, but it is a valuable operational  asset. This programme equips the participants with the necessary fundamental sales techniques required in their dealings with their customers to build a better relationship and produce higher sales success rates.

  • Directors
  • Senior Managers
  • Managers
  • Team Leaders
  • Executives
  • At the end of this programme, you will be able to apply the consultative selling approach onto your daily customer engagements to improve your customer experience and boost your sales success rates
  • This is a highly interactive training programme,  whereby you are to gain from the learning points through experiential activities.
  • Consultant vs Seller (Diving into both mindsets)
  • Marketplace (External factors, PESTLE)
  • Customer Challenges (From within too)
  • Making the Connection! (Developing contract strategy)
  • Value Propositioning (ROI, WIFM, Case Studies)
  • Questioning with Impact (MEDDIC)
  • Gaining Customer Buy-In (Quantifying the business impact)
  • Driving Action (Sealing post-training action items)