This programme aims to provide participants with some fundamental knowledge and insights into the importance of branding in building and growing businesses profitability, especially in today’s competitive environments.
Among the concepts that will be presented are creating brand identity, powerful brand building strategies and skillful brand management.
An essential component of the programme is appreciating that organizations need to create powerful customer experiences that become synonymous with their brands. Concepts that are presented will be linked to case studies of best practice organizations both foreign and local. At the end of the programme, participants will be able to apply a fundamental framework in effective and successful branding for their products and services that will help achieve sustainable business performance and profits.