If you’re in business, either as an employee or entrepreneur, you’ll engage in writing emails, letters and reports on a regular basis. Effective business writing is hugely important for both people and organizations. It is a reflection of yourself and the company that you represent. Good communications projects a strong professional image and brand and conveys credibility on you and the organisation you represent. Business writing involves basic writing skills blended with some useful, practical tips. It’s about getting the message across in a short and clear manner. It is not about showing off your prowess in English or writing extremely long emails.