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CPD TALK:Halal Innovation Economy

October 7, 2016 @ 3:00 pm - 5:00 pm

The marketing of products and services in Muslim countries often presents a challenge for multinational corporations (MNCs) in terms of the political, economic and socio – cultural dimensions. At the same time, MNCs cannot ‘avoid’ targeting the Islamic World, as its represents almost 20% of the global population. This population is estimated to be in the region of 1.6 billion and with a sales market valued at about $560 billion a year and rising. The trade in Halal goods and services is one that Malaysian businesses can no longer ignore – especially in the areas of food & beverage, pharmaceuticals, logistics and cosmetics. With rising income levels and increasing demand for products in key Muslim markets, the Halal economy represents a new and exciting expansion opportunity for companies both large and small.



October 7, 2016
3:00 pm - 5:00 pm
Event Category:


Malaysian Institute of Management
Unit T1-L16-1, Level 16, Tower 1, PJ 33 No. 3 Jalan Semangat, Seksyen 13,
Petaling Jaya, Selangor 46200
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603-7711 2888