Competitive and Market Intelligence (CI/MI) is a vital activity in any business. CI/MI is the most crucial tool for surviving and thriving in a competitive environment. These challenges and risks will increase significantly in the future, thus monitoring competitors is of utmost importance if organisations desire to sustain market advantages. CI/MI is essential as part of an organisation’s core business approaches for gaining the information needed for strategic decision making. The establishment of business processes to manage the collection, evaluation and utilization of shared business critical date is not something that can be driven by technology alone, but it is something that can be made effective and intelligent through appropriate training and guidance.