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Building Emotive Brands to Attract to Attract the Right Consumer

Start
02/07/2020 9:00 am
End
02/07/2020 5:30 pm
Duration
1 Day
Address
Institut Pengurusan Malaysia, Unit T1-L16-1, Level 16, Tower 1, PJ 33 No. 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor, Malaysia   View map
Phone
+603-7711 2888

Building Emotive Brands to Attract to Attract the Right Consumer

RM1,900.00

This programme helps you understanding how and why people are attracted to certain brands and not others. Emotive brands are brands that have a higher meaning or purpose attached to it. Consumers / customers today are looking for brands which resonates with their own values and belief system. They will gravitate and seek out brands that has a compelling and emotive
brand story.

In the sea of sameness, how does a brand stand out and more importantly stand for something? Making your customers feel good or invoke some good emotions or feelings is not enough. Consumers and customers are now more demanding of brands. Learn how to build appealing brands that drive long term loyalty.

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