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Customer Centricity And Marketing Strategies

11/07/2019 9:00 am
12/07/2019 5:30 pm
2 Days
Institut Pengurusan Malaysia, Unit T1-L16-1, Level 16, Tower 1, PJ 33 No. 3 Jalan Semangat, Seksyen 13, 46200 Petaling Jaya, Selangor, Malaysia   View map
+603-7711 2888

Customer Centricity And Marketing Strategies


This programme will cover an overview of customer centricity and the importance of developing marketing strategies that are underpinned by a strong focus on customer centricity. It will also introduce the key marketing concepts and principles, whilst cutting through the jargons and misconceptions that often serve to confuse understanding of the discipline. It will also focus on how new marketing ideas can be generated by looking at customers, competitors and other market factors, helping the marketing department team develop higher level of innovativeness in marketing strategies for targeted strategic and operational business outcomes.This programme will be delivered using a workshop approach designed to engage the participants with experiential learning methodologies including best practice sharing, discussions and group presentations.

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