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Is Your Buyer Really Your Customer

Start
26/03/2019 9:00 am
End
26/03/2019 5:30 pm
Duration
1 Day
Address
Institut Pengurusan Malaysia, Unit T1-L16-1, Level 16, Tower 1, PJ 33 No. 3 Jalan Semangat, Seksyen 13, 46200 Petaling Jaya, Selangor, Malaysia   View map
Phone
+603-7711 2888

Is Your Buyer Really Your Customer

RM1,000.00

All businesses need customers, or buyers in order to generate sales revenue. There are very few companies, products or services that serve multiple market segments something that entrepreneurs learn very early. Hence the need to pivot a business, which means that the same product and sell it to a different segment, or modify the product to suite the existing segment. This is easier said than done. Why? Because what you need to do is actually turn away some buyers in order to better serve others, and thereby generate greater profits. Entrepreneurs and business owners need to identify who is really their Customer!

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