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New Age Marketing Strategies

2 Days
Institut Pengurusan Malaysia, Unit T1-L16-1, Level 16, Tower 1, PJ 33 No. 3 Jalan Semangat, Seksyen 13, 46200 Petaling Jaya, Selangor, Malaysia   View map
+603-7711 2888

New Age Marketing Strategies


Successful marketing calls for a new age marketing strategies that focuses on how customers are engaged, acquired and retained.

This practical and customized 2-days workshop aims to show how new marketing ideas can be generated by looking at customers, competitors and other market factors, helping the marketing department team develop higher level of innovativeness in marketing strategies for targeted strategic and operational business outcomes.

It is more vital than ever now for organisations to harness the power of marketing that will align their planning related activities around a sound understanding of the marketplace and marketing concepts and applications that is underpinned by a strong focus on new age marketing.

This programme will be delivered using a workshop approach designed to engage the participants with experiential learning methodologies including best practice sharing, discussions and group presentations.

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