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Tools and Techniques for Marketing Planning

Start
02/10/2018
End
02/10/2018
Duration
1 Day
Address
Institut Pengurusan Malaysia, Unit T1-L16-1, Level 16, Tower 1, PJ 33 No. 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor, Malaysia   View map
Phone
+603-7711 2888

Tools and Techniques for Marketing Planning

The fast paced business environment requires marketing activities that are better planned and controlled to pre-empt environmental and competitive threats with due consideration given to the company’s marketing assets and brand position. This programme is designed to enhance, provoke and stimulate participants’ knowledge and skills that can contribute towards more effective strategic marketing process.

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