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Utilizing Microsoft Excel in Sales & Marketing for Data Analysis

2 Days
Institut Pengurusan Malaysia, Suite 01-05-21, eGate No. 1, Lebuh Tunku Kudin 2, 11700 Gelugor, Penang, Malaysia.   View map
+604-668 2881

Utilizing Microsoft Excel in Sales & Marketing for Data Analysis


To be a successful marketer, one needs to have vital information and how to put
together this information in a creative manner, in order to achieve the set
objectives. Marketers need to be resourceful and understand the tools that are at
their disposal. One such tool is Microsoft Excel. As marketers, the primary
objective is to continuously keep existing customers while trying to build new
ones. This is where Excel can be used in each step of the marketing process by
segmenting, targeting and positioning the products.

Participants will be taught how Excel can help them in the areas of Marketing Management, Product Management, and Marketing Communications. Some of the areas included are forecasting and calculating average growth rates using Goal Seek; calculating the difference of given dates; analyzing databases with Databases functions; finding specific results using Lookup functions; scanning a segmented list with specific characters; calculating growth rates; and finally segmenting, targeting, and positioning with Pivot Tables.

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