Learn powerful storytelling techniques to enhance your influence, engage audiences, and inspire action through effective communication.
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The Storypowered Leaders programme equips professionals with powerful storytelling skills to influence, engage, and inspire action. Designed for leaders, managers, sales professionals, and consultants, the programme introduces the three pillars of story-work: story-listening, story-triggering, and storytelling. Learn how to craft compelling narratives that make ideas stick, build trust, and drive meaningful connections in the workplace.
• Why stories matter in business
• How business storytelling differs from Hollywood
• Everyone is a storyteller, even techies and CFOs
• Why character trumps credentials
• Connection Story pattern: using stories to introduce yourself and build rapport
• The skill of spotting stories
• Developing a habit of collecting stories
• Communicating the big picture with clarity stories
• Strategy stories for organisational vision
• Why changing minds is challenging
• Influence stories to tackle anti-stories
• The limitations of case studies
• Using success stories to demonstrate business value.
• Story-work goes beyond storytelling
• Techniques for effective story-listening
• Practising story patterns in real-life scenarios
• Group presentations on applying story patterns in workplace situations
25 years’ experience in brand management, consumer insights, and integrated communications. Former Regional Director for Integrated Brand Communications across Asia, Africa, Middle East & Turkey. CEO of Connecting the Dots Consultancy and Global Partner at Anecdote, leaders in business storytelling. Experienced global speaker, facilitator, and coach since 2015. Expertise in marketing, leadership development, corporate storytelling, and executive coaching. Has trained major clients including RHB Bank, Unilever, Malaysia Airlines, Bursa Malaysia and more.
