Learn to craft impactful marketing strategies by identifying target audiences, conducting market research, and leveraging digital and traditional channels to drive business growth.
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This comprehensive two-day marketing programme empowers professionals with the essential skills to plan and execute high-impact marketing campaigns. Participants will learn how to identify target audiences, conduct effective market research, and develop compelling value propositions. The course also explores strategies to leverage both digital and traditional marketing channels, helping organisations boost brand visibility, engagement, and ROI in today’s competitive landscape.
• Understanding marketing and its role in achieving business goals.
• Exploring the marketing mix: Product, Price, Place, and Promotion.
• Setting SMART marketing objectives and goals.
• Identifying target audiences and their preferences.
• Gathering and analysing market data (primary and secondary research).
• Understanding customer demographics, behaviours, and needs.
• Segmenting markets by demographics, psychographics and behaviour.
• Creating detailed buyer personas.
• Traditional vs Digital Marketing Channels.
• Content Marketing: Creating engaging blogs, articles, and videos.
• Setting SMART goals and defining strategic tactics.
• Aligning plans with your value proposition and target audience.
• Identifying and tracking relevant metrics like leads, conversions, and ROI.
• Analysing KPIs to align with marketing objectives.
• Using AI for personalisation, automation and data analysis.
• Exploring AI-powered tools and ethical implications.
Consultant with an illustrious career spanning over 15 years. PK has collaborated with numerous international organisations, creating transformative in-house training. His innovative methodologies have consistently turned employees into "home-ground heroes,". Beyond his expertise in leadership, PK is a passionate advocate for advertising and branding. PK’s academic credentials include an Executive MBA from Open University and specialised certifications in Digital Marketing, Marketing Research, and Marketing Management.
