Business Management Competency

Smart Strategies: Marketing That Works

Learn to craft impactful marketing strategies by identifying target audiences, conducting market research, and leveraging digital and traditional channels to drive business growth.

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Course rating

8

Modules Covered

Overview

This comprehensive two-day marketing programme empowers professionals with the essential skills to plan and execute high-impact marketing campaigns. Participants will learn how to identify target audiences, conduct effective market research, and develop compelling value propositions. The course also explores strategies to leverage both digital and traditional marketing channels, helping organisations boost brand visibility, engagement, and ROI in today’s competitive landscape.

Your Learning Outcomes

Grasp the fundamental principles of marketing and its impact on business success.

1

Conduct market research and analyse data to identify target audiences and trends.

2

Develop a comprehensive marketing strategy aligned with business objectives.

3

Create engaging content that resonates with target audiences.

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Designed for

• Marketing Professionals • Business Leaders & Entrepreneurs • Sales & Business Development Executive • Managers & Team Leaders

Training Modules

Modules framework for professional development

• Understanding marketing and its role in achieving business goals.
• Exploring the marketing mix: Product, Price, Place, and Promotion.

• Setting SMART marketing objectives and goals.
• Identifying target audiences and their preferences.

• Gathering and analysing market data (primary and secondary research).
• Understanding customer demographics, behaviours, and needs.

• Segmenting markets by demographics, psychographics and behaviour.
• Creating detailed buyer personas.

• Traditional vs Digital Marketing Channels.
• Content Marketing: Creating engaging blogs, articles, and videos.

• Setting SMART goals and defining strategic tactics.
• Aligning plans with your value proposition and target audience.

• Identifying and tracking relevant metrics like leads, conversions, and ROI.
• Analysing KPIs to align with marketing objectives.

• Using AI for personalisation, automation and data analysis.
• Exploring AI-powered tools and ethical implications.

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Subject Matter Expert

Prasath Kanagaras (PK)

Consultant with an illustrious career spanning over 15 years. PK has collaborated with numerous international organisations, creating transformative in-house training. His innovative methodologies have consistently turned employees into "home-ground heroes,". Beyond his expertise in leadership, PK is a passionate advocate for advertising and branding. PK’s academic credentials include an Executive MBA from Open University and specialised certifications in Digital Marketing, Marketing Research, and Marketing Management.

Words from our Participants

We value every voice — here’s what our clients have to say about their experience with us.

Ready for the next step?

Get the skills, structure and hands-on experience to launch your career.

RM 2,300

MIM Member

RM 2,600

Non-MIM Member

All the fee is subject to 8% SST.

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